wellness with aarti strange.

category:

Web Design / Squarespace / Logo Design

tools/languages:

Squarespace, Adobe Photoshop, Adobe Illustrator, HTML5, CSS3, Javascript

description:

Web and logo design project for a client working in wellness.

I joined the project as a web designer when the colors and the platform had been already chosen. The biggest challenge was showing the client as a reliable young woman and mother who wanted to share her story and help others, but also converting viewers into potential customers. This is why I chose to display the products of the famous nutrition brand she mentions like it were a beauty products online store. I also suggested using photos that showed the client in her personal, everyday life more than the ones portraying her as a “fitness guru”, in order to highlight her trustworthiness. Finally, I designed the website’s logo as well.

aarti strange
aarti strange