Social visuals with
lifestyle vibe
Creation of social media graphics with lifestyle atmospheres for a sub-brand of a creative marketing agency
The project involved developing social media content for a brand with a lifestyle visual style, focusing on a feminine and elegant aesthetic. The content included guide carousels, static posts, and Instagram stories, with particular attention given to the selection of images and the overall ‘vibe’ to ensure high-quality visual communication.
The visual strategy focused on the use of soft colours, balanced compositions, and short, impactful text, maintaining stylistic consistency across various formats. This approach conveyed a clear and recognisable tone of voice, suitable for refined brands in the fashion and lifestyle sectors.