About me

Some designers talk about colour palettes.
I talk about why your next investor pitch is falling flat, and why your brand leaves people unconvinced.

I’m Gioia Mongelli. For years, I was on the business side, including briefing freelance designers from the client’s seat.
That gave me a perspective most designers simply don’t have: I know what it’s like when you need design to just work.
No endless explanations, no wasted time, no creative guesswork.
That experience simply taught me how much time and trust can be lost when design isn’t aligned with business needs.
But design has always been more than a skill for me. It’s something I pursued long before I called it a profession.
And after years of working with designers from the other side, I chose to make creativity my daily work, building on that business foundation rather than leaving it behind.

I’d seen too many businesses slow down because of confusing processes, inconsistent visuals, or designers who didn’t understand what was actually at stake.
Now, I work with founders and teams who value clear thinking, quick delivery, and the reassurance that every design choice is supporting their bigger goals.
Clients come to me because they’re tired of spending hours explaining themselves or fixing the details others overlook.
They stay because I speak their language, keep things moving, and make design feel like a growth tool, not a distraction.
Design shouldn’t add work to your plate.
It should give you space to focus on what actually matters to your business.